Yesterday, the University of Manitoba introduced a bold new identity, marking a new era for the program.
The new forward-facing Bison symbolizes strength and determination.
“Bisons do not run from the storm; they turn to face it as one!”
Designed to reflect strength, unity, and pride, the new look builds on more than two decades of tradition while reaffirming the spirit that connects athletes, coaches, fans, and alumni as One Herd.
The new look draws on tradition, restoring the iconic brown and gold that is deeply rooted in the Bisons’ history while infusing fresh energy for a new era.
The new Bison head also incorporates blue elements that align with the university’s primary colour palette, ensuring cohesion with the university’s broader brand.
Brown
The Bison brown embraces the spirit of our core symbol– strength, determination and leadership.
Gold
The wheat gold symbolizes the Bisons’ pursuit of excellence, energy and achievement.
Blue
The blue of the Northern Lights reminds us to be inspired by every possibility and opportunity.
Click the new logo below to read more about it!
Click the “One Herd” symbol below to watch the Bisons’ new promotional video!
